In our last blog post, we established that one of the ways in which upcoming musicians can be supported is through mentorship. In today’s blog post, I will take that aspect of the discussion further, and try to identify the specific areas in which the upcoming musicians need mentorship.
The first area in which upcoming musicians need mentorship is that of music composition. With the right type of mentorship, the upcoming musicians will be able to create music that has a positive effect on the society. In the absence of the right type of mentorship, the musicians may end up creating music that has a destructive effect on the society. We must never underestimate the power of music to influence the society. But the mentorship in this area is very tricky, because one also has to be careful not to interfere with the musicians’ creative processes.
The second area in which upcoming musicians need mentorship is that of music promotion. This is a question of mentoring the upcoming artists, so that they can know how to get their music into mainstream media, entertainment spots, online channels… and so on. This is an important area, because without the right mentorship, the artists easily get discouraged by the initial challenges that are associated with the promotion of music from a new, unknown artist.
The third area in which upcoming musicians need mentorship is that of managing the fame (and fortune) that comes from music. There are some musicians who get messed up by the fame – with some ending up in drug abuse, meaningless ‘celebrity’ relationships and other such difficulties. We also have some musicians who are unable to manage the fortune (money) that comes out of music. Under the impression that they have unlimited income, some of these artists apply for multiple credit cards, whose payments they are then unable to keep up with: ultimately leading to major financial difficulties, including bankruptcy.