One way in which you can help the music industry to grow is by financing the production of music videos. The production of high quality music videos costs a lot of money. The musicians are often unable to cover the costs by themselves: hence the need for financiers. You can get into an arrangement where you finance the production of the music videos, and where you subsequently share the proceeds from the sale of the videos, as well as the videos’ royalties. So, by working with you, the artists get a chance to produce high quality videos (which they may otherwise have been unable to produce). You, in turn, get a chance to share in the proceeds from the sale of the music videos and from the videos’ royalties.
You can set up a company, and use it as a special-purpose vehicle in the business of financing the production of music videos. Then you can get interested artists to sign up there. You can actually establish a portal (akin to the Walmartone paystub portal), where artists who are interested in working with you in music video production can sign up.
It is important to get the artists who are involved in the music video production deals to clearly understand what the deals entail. It is often a good idea to make it clear (upfront) to the artists that you are not financing their productions out of altruism, but rather that you are in business, and you expect returns on your investment.
The music videos, besides being sold, also serve the role of popularizing the artists. Thus, due to the videos, the artists are likely to stage well-attended shows: shows that wouldn’t be as well attended if it weren’t for the music videos you helped them shoot. So, having financed their video productions, you may want to share in the proceeds from their performances. This is why many promoters opt for all-round management of artists, rather than financing just one aspect of an artist’s work: which can lead to bitter conflicts. That is like where the audio production is financed by someone else, with you only financing the video production. It then becomes hard to figure out who should get what, when it comes to sharing proceeds from sales, royalties and live show performance earnings.